Creative Campaigning Can Earn Bonus Points
A lip dub popped up on my Facebook newsfeed today from one of the slates vying for President and VP at ST FX which got me thinking: what might we see this year during the DSU elections?
Of course each candidate must know what is in the portfolio of the position s/he is running for. Each needs some good ideas about how to approach the issues identified. Every candidate will have the usual poster, Facebook group, possible website, and will most likely attend debates. But having some creative bits to a campaign will rarely do a candidate wrong.
Remember Saulnier’s no ‘I’ in President (maybe not so much creative but spin). But there is an ‘I’ in Bieber and Saulnier did take to his shower to sing one of his songs.
Rosalie Hanlon rewrote Barrett’s Privateers – I can still remember the first verse – and was known as the singing candidate for the rest of the campaign period.
Courtney Larkin promised to streak across campus if her Facebook group reached a certain number of supporters (something like 3000 which was a safe enough number that the streaking would never have actually happened).
While having a serious approach to the campaign is a bit of a must unless candidates want to be purely punditry fodder, including something creative will at the very least make a candidate memorable. Having a creative angle will definitely earn bonus points in my books and may well tip a candidate over to getting my vote especially if the candidates are basically the same.
So invite me to your galas, make me laugh, even make me dance. I welcome any attempts at making campaigns less run of the mill and more creative. I can’t wait to see who will ante up and in what ways.
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